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We described in an earlier post what an acceleration meeting is, how it should be conducted and what the benefits are. In the Acceleration Meetings, everyone records the weekly outcome (preferably in Howwe) and the team can immediately see their own progress. The result from all teams are summarized on a “Dashboard” and the overall progress is displayed.
The dashboard is a very powerful tool to keep the momentum and engagement going throughout the company.
What does the dashboard show?
CEO or management (or any other recipient of the result) can see this in the dashboard:
- It measures both results (MIG) and progress (Key Activitiy).
- It shows how each department is doing
- It shows how the company as a whole is doing
- It gives a picture of the status of each department and it makes it easy to see where measures are necessary.
- It shows whether today/this week is winning or losing compared to the strategic plan
The results from all acceleration meetings are compiled to the top-level (CEO) and connected to the top two MIGs. The compiled results show: 
When one department shows red or yellow in the dashboard, the CEO’s task is to ensure that steering and follow-up take place according to plan. Apart from this, the CEO’s most important function is to — with a positive and encouraging attitude — ask the leader and the team what kind of support they need to turn this trend around. The worst thing a CEO can do is to make scapegoats of the team when things are not going well. This will make motivation disappear in a flash. The CEO cannot start micro-managing in order “to help”. Strategy acceleration is based on the team defining their own activities and taking responsibility for how they are carried out. The CEO and management group have to make clear that this is also the case when things are not going according to plan. The team holds the solution, the CEO and management are only there to support. 
1. MIG — measures the outcome — how we are doing in relation to the goal 2. Key Activity — measures to what degree the activities have been accomplished or not.
When one department shows red or yellow in the dashboard, the CEO’s task is to ensure that steering and follow-up take place according to plan. Apart from this, the CEO’s most important function is to — with a positive and encouraging attitude — ask the leader and the team what kind of support they need to turn this trend around. The worst thing a CEO can do is to make scapegoats of the team when things are not going well. This will make motivation disappear in a flash. The CEO cannot start micro-managing in order “to help”. Strategy acceleration is based on the team defining their own activities and taking responsibility for how they are carried out. The CEO and management group have to make clear that this is also the case when things are not going according to plan. The team holds the solution, the CEO and management are only there to support. A team can be good at the proactive parts and allocate a lot of time, but still fall behind in progress on the activities. In this situation, it is time to analyze why this situation emerged and ask what the team thinks can be the underlying reason.
We have worked with strategy acceleration for many years and within many industries — behind our method is all our gathered experience of what works and what does not. It is unique and we have never found another process that works as well. One of the reasons for the good results is the fact that the measurement of executed activities is built-in into the method’s DNA. In our opinion, measuring execution against the time plan is absolutely crucial for success. This is also the most important difference compared to traditional strategy execution, which only measures results.
What to do when acceleration does not go according to plan?
In strategy acceleration, it’s important to stick to the original date for the end goal. Even though it can be tempting to push the deadline forward, doing so can create an attitude that time is not important. This can lead to small deviations from the plan, which can turn into bigger issues that cause the project to fail. Fortunately, with continuous measurement and the use of a dashboard, it’s possible to catch any deviations early on. If this happens, it’s important to act immediately. It’s also important to create a culture where it’s acceptable for things to not always go according to plan, without anyone being blamed. In our experience, most deviations can be corrected quickly, and this leads to a positive atmosphere and a sense of common purpose. Leadership is crucial in creating this kind of culture. Leaders should encourage their teams to take ownership of their tasks and to communicate openly about what they need to stay on track. By asking their teams for input and supporting them as needed, leaders can create a positive atmosphere that helps everyone stay focused and motivated.
Support tools for strategy acceleration follow-up
To support the acceleration process and measure progress, a tool is essential. We measure both outcome and progress in strategy acceleration, so the tool needs to effectively manage and present both elements. We recommend using Howwe and the dashboard, but regardless of the tool used, it should have the following capabilities:
- Continuous visualization of results
- Summarization of all team results at an aggregated company level
- Measurement of historical data
- Display of the goal
- Ability to enter activities to be achieved
- Measurement of progress, ensuring that every partial improvement actually takes place
How much time do you spend on each activity?
The length of time an activity should take varies. Anywhere from a couple of weeks to a couple of months. Our advice is to have as short time periods as possible. This helps you focus.Reward acceleration, not only results
In most companies, managers and staff are rewarded for what has already happened, i.e. the end result/outcome. The reward can affect career or salary, or come in the form of commission or bonus. We think this is a reason why everyone keeps working in the whirlwind and only has time for the operational work — since this is what is rewarded, and what is rewarded gets done. If you want to succeed with your strategy you have to reward the strategy work. Reflect on how your reward system works today. How can you create one that rewards the real strategy work? From the acceleration meetings you get weekly reports on progress—reward those who stick to the plan. Remember that reward is not only money. It is as important with verbal feedback and the way we talk to and encourage each other within the organization.Acceleration Meeting summary
We have now ventured deep into strategy acceleration. You now have the knowledge and tools, among others the dashboard, to truly achieve the activities. By now a lot of things have happened within the organization — it is bubbling with energy and the atmosphere has tangibly changed. The result of all the work is probably already visible in the “bottom line”. Employees and managers feel content, there is positive energy around the strategy work that can be felt within the whole organization, and the sense that a lot is being achieved prevails. This is when it is important to continue on the path and have the strength and stamina to keep going.
