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CSRExecuting Strategy for Results - Elitfönster AB
Elitfönster is Sweden’s largest producer of windows and doors with factories in the south of Sweden. They currently have about 1000 employees, out of which 80% are blue collars and 20% white collars at the HQ. Elitfönster belongs to Inwido Group, which is one of the Europe’s largest window and door manufacturer with more than 4000 employees. The company is run with strong control and they follow-up on goals as well as daily operational control including LEAN, implemented via traditional tools such as Excel, Power BI & Salesforce.
Elitfönster just completed the business plan and needed to implement it in the organization and to all the employees.They first try to implement the business plan using the methodology 4 Disciplines of Execution but failed with the implementation and execution. They needed an executing strategy for results.
Developed tactics and objectives within Howwe to formulate an implementation plan for achieving outcomes.
Return on Investment calculated on EBIT vs Investment: x25*
Increased revenue vs budget
Increased revenue vs last year
Additional benefits to the organization
- Increased sales from the housing market
- 1,1 % of total sales
- Increased EBITA
- Clear connect daily operational steering (incl. LEAN) in factories to company's Most Important Goals
What has been the key to success for Elitfönster’s executing strategy for results?
You need to be invested in driving the execution and be a front figure for the change – it doesn’t happen by itself. Basically, you can have the best strategy but you wont get anywhere with bad execution. On the other hand, you can have an average strategy but with a great execution you will succeed.
It’s important for every person to see how they can contribute and how they fit into this to get the commitment and the power from everyone in your organization to enable them to drive the changes that you want to make. Howwe helps us to enforce the Why behind our strategy, contributing to an anchoring in the whole organization, not just on top level. Howwe brings the activities to a personal level for everyone in the organization by breaking them down to the different departments and finally down to each individual. It motivates them and give them a reason for their work and visualizes their role in the company.
Increase cross-functional collaboration to tap into the full potential of the organization
- The strategic initiatives and executing strategy for results decided by the Management Team of Elitfönster is aligned into manageable activities in Howwe
- Each project leader conduct weekly or biweekly acceleration meetings with the cross-functional group members
- The CEO gets all the project leaders together once per month, in one hour the CEO/management team has a full overview of the strategic initiatives progress, its resources, and making sure they reach their full potential
Most Important Goals
Too many goals and initiatives clutter the organization. The golden rule in Howwe for a successful executing strategy for results is to have between one and three simultaneous goals per team at a time. These are the Most Important Goals identified by the management team at Elitfönster.
Their Most Important Goals cascade through the organization and are aligned top-down where every team prioritizes their Most Important Goals that support the goals set by the team above.
Management MIG: 1
Increase % sales from housing market from 68 to 69,1 latest 2021-12-31
Management MIG: 2
Keep OTIF, On Time In Full, on 96% latest 2021-12-31
Management MIG: 3
Secure 100 % goal fulfillment of EBITA latest 2021-12-31
Examples of Most Important Goals for Production
Key Activities
Every team in the organization defines, as part of the executing strategy for results, their Key Activities that drive growth on their Most Important Goals. These are the Key Activities defined by the Sales department.
Result of weekly activities vs historic
Measuring the activities and the impact they have on the most important goal clearly proves the acceleration of growth. Elitfönster’s sales industry achieved the following acceleration on some of their chosen activities compared to their historic results.
Booked meetings – New customer
Cross-sell call with existing customers
Number of sent offers
Result of weekly activities vs historic
Sprint Key Activities
Sprint Key Activities helps teams to become more focused on what truly matters when it comes to the executing strategy for results. It supports leaders to unite their team around their agenda rather than the different functional or individual priorities.
Tips for working with Sprint Key Activities
Howwe Technologies had the opportunity to sit down with Micael Broström, the Sales & Marketing Director at Elitfönster, to gain insight into his views on modern leadership and the advantages of collaborating with Sprint Key Activities.
What other customers say about Howwe
PayEx uses Howwe as a tool to visualize and break down the most important goals and activities in our business plan. Everyone in the organization knows what to do to contribute to the progress based on their role.
Raymond Klavestad
We learned the hard way that having too many goals prevents you from doing anything. It's simpler to work with a small number of goals and actually achieve them, that's why I started with the Howwe Way of Working.
Klas TocklinLet's talk
Want to know more about how Howwe enables a proactive way of working and empowers the execution of strategy on all levels of the organization?
I often compare Howwe with a magnet. We have a number of compass needles and we need to align them in the same way to get the force needed to drive change. That's one of the key success factors to make growth sustainable and how we accelerate growth with Howwe.
Kajsa Hedberg CEO at C4 Energy